Local Business Marketing Services that Get More Clients
“Customer satisfaction is worthless. Customer loyalty is priceless.” ~ Jeffrey Gitomer
You know all those loyalty cards you have in your wallet for your favorite restaurants, stores, hotels, and airlines? If you’re like me, there’s probably a LOT of them! (So many, in fact, that I store them on my iPhone!) Why do we have them? Because, as consumers, we want the rewards. Business owners have them because they keep customers coming back.
Do you have a loyalty program for your business? If so, how’s it going?
If not, what’s holding you back?
Probably the administration of the program itself. That’s where I can help. I will set up a turnkey loyalty program for your business and train your employees.
Of course, if your customers don’t feel appreciated, no loyalty program in the world can help. That’s why it’s more important than ever to build relationships with your customers. Why? Because when people feel that they – and their business – are appreciated, they become your most loyal – and most vocal – customers. They tell their friends…and they tell their friends…and so on, and so on, and so on. (Wait, that sounds familiar…)
I know what you’re thinking…”I don’t have time for that. Relationship building is SO time consuming!” SHAZAM! It doesn’t have to be! I have some “secret weapons” that make building relationships with clients and prospective clients easy and fun. And these “secret weapons” will have prospective clients searching for YOU, rather than the other way around!
“Your brand name is only as good as your reputation.” ~ Sir Richard Branson
Building a loyal customer base begins with getting more customers through your door to experience your products and services. Thanks to technology, consumers are savvier than ever before. They do their research before they leave the house as well as on the go with their smartphones before shopping with a local business.
- 62% of consumers read online reviews
- 70% of consumers trust a business with a minimum of 6-10 reviews
- 72% of consumers trust online reviews as much as personal recommendations
What does this mean to you? It means your reputation matters. It means that boosting your “star ranking” by just 1/2 a star can mean 3x more visitors to your business!
Your online reviews ARE your reputation, so if you want to boost your revenues by 10% or more this year, ask about our “Reviews To Revenues” program. The “Reviews To Revenues” program will establish a verified local presence for your business, help you take control of your brand, and monitor & manage your reviews…resulting in more customers through your door and more revenues for your business.
“Business has only two functions — marketing and innovation.” ~ Milan Kundera
Whether you’re a new business startup or a seasoned veteran, I can help you take your business – and your profitability – to the next level.
- Strategic Communications Plan Development
- Marketing Plan Development
- Quarterly Reviews
- Relationship Marketing Workshops
- Printing & Promotional Products
- Employee / Volunteer Recognition Program Development / Implementation
- Customer Loyalty Programs
- Social Media Management
- Nonprofit Communications and Fundraising
- Branding
- Advertising
- Cross-Channel Media
“There are no rules in filmmaking. Only sins. And the cardinal sin is dullness.” ~ Frank Capra
Having videos for your business is no longer a luxury…it’s a necessity. When people are looking for a product, service, or “how-to” information, they go to the web and search. Google may be the #1 search engine, but YouTube is right behind it at #2. And since Google OWNS YouTube, it’s critical that your business has videos so that your website gets ranked high in the search results.
Some of the benefits of video include:
- Increases Search Rankings
- Increases Leads and Traffic to Your Website
- Gets – and Holds – People’s Attention
- Builds Rapport
- Makes Sales!
Just a few examples of the different types of videos we can produce:
- How To / Explainer Videos
- Company Introductions
- Website Welcome Videos
- Product Review Videos
- On-Camera Videos
- Whiteboard Videos
- Animated Videos
- Kinetic Text Videos
- …the list goes on!
Let’s discuss what we can do for your business.
“I have always believed that writing advertisements is the second most profitable form of writing.
The first, of course, is ransom notes.” ~ Philip Dusenberry
Do you have a marketing project that includes copywriting? You might be thinking about doing it yourself, though that may not be the right thing to do unless you’re skilled at writing with a purpose. You might need “direct response” copy, “advertising” copy, or “sales” copy. No matter what you call it, the goal of ANY copywriting is to sell your products, services, or (in some cases) YOU! I have experience creating copywriting projects for both the business-to-business and business-to-consumer markets, and know how to make the cash register sing!
- Corporate Brochures / Fliers / Press Kits
- Advertising: Direct Mail / Print Ads
- News Releases
- Trade Show Materials
- Online & Offline Sales Letters
- Internal & External Corporate Communications
- Website Copy
- Packaging Copy
- Executive Ghostwriting
Sorry…I don’t write ransom notes.
“Know what your customers want most and what your company does best. Focus on where those two meet.” ~ Kevin Stirtz
When it comes to effective marketing, that quote says it all. Marketing is all about getting into the mind of your ideal customer, and knowing what they want, need, and desire. We take pride in doing that for our clients, and over the years we’ve worked with business-to-business, business-to-consumer, and business-to-education companies to get into their customers’ minds with excellent results. Our clients range from solopreneurs to multi-billion dollar companies serving a wide-variety of industries, including:
- Technology
- Online Education
- Internet Business
- Energy
- Real Estate
- Automobile Industry
- Chiropractic Practice
- Salon
- Florist
- Painting Company
- Contractor
- Day Care
- Carpet Cleaning
- Pest Control
- Financial Advisor
- Consultants
- Graphic Design
- Printing Business
- Magazine
- Radio
- …and many, many more!