Musings & Rants

Easy Ways to Maximize Productivity Working From Home

Being productive while working from home can sometimes be more of a challenge than you think. There are a number of possible distractions.  For me, these distractions range from laundry to phone calls to unexpected visits from my mom...who lives just 13 doors down from me.  So my distractions may be 5 minutes or 5 [...]

Top Marketing Tips for New Business Owners

Looking for Marketing Tips for Your Business? I can help! My career in marketing has exposed me to marketing for big companies, regional companies, local businesses, and solopreneurs...from start-ups to well-established brands. What I've learned is that ALL marketing should be done with the idea that you want to build brand awareness, add value, and establish relationships [...]

Earn Customer Loyalty With Happy Customers

One of the keys to business success is developing customer loyalty.  One of the most important things that any business owner can do to earn customer loyalty is simply by keeping their customers happy. If your customers aren't happy and feel like they - and their business - are valued, not only will they not purchase from you [...]

How to Get More Clients By Blogging

If you're wondering how to get more clients, blogging is one of the best things you can do.  In fact, your blog is magical in a way...it can do SO many things for you and your business. Here's how a blog can "wave a magic wand" over your business: Attract Potential Customers The best way [...]

The Power of Pinterest

Businesses are beginning to have a presence on Pinterest...and with good reason.  The social media site is the perfect medium for businesses with visual appeal and a primarily female audience.  And now that there are "Buy" pins, businesses can make sales directly from Pinterest! Knowing whether or not Pinterest is good for your business starts with knowing [...]

By |2017-03-03T09:48:20-06:00March 30th, 2016|Local Business Marketing, Marketing, Social Media|0 Comments

Most Entrepreneurs Get This WRONG on Facebook

Facebook is the "King" of all social media, and if you're an entrepreneur, you DEFINITELY want a presence on the site.  And yet, when you're an entrepreneur, there are often blurred lines between your personal identity and your business identity. Facebook wants you to keep the two separate, so they have "Profiles" and "Pages."  Let's [...]

The Power of Nostalgic Marketing

Nostalgic marketing is one of the most powerful forms of advertising for a good reason:  it gets people emotionally involved in your product or service. A few days ago I came across an old friend on TV.  He's short, fuzzy, blue, and has a CRAZY obsession with cookies.  Yes, I'm talking about the Cookie Monster!  He [...]

By |2017-03-03T09:48:20-06:00March 21st, 2016|Advertising, Branding, Marketing|0 Comments

12 Types of Facebook Posts Guaranteed to Engage People

Facebook is a social media giant, with more than 1.5 billion active users worldwide. Without a doubt it’s the most popular social networking site in the world, with nearly twice as many users as the closest competitor, WhatsApp. There are many different kinds of Facebook posts but here we’re going to look at Facebook posts that [...]

By |2017-03-03T09:49:34-06:00March 14th, 2016|Marketing, Social Media|0 Comments

Video: Using It To Enhance Your Blog

With the rise in popularity of video sharing sites like YouTube.com, video is becoming more popular than ever.  It's hard to imagine that every day, more than 89 MILLION people in the US will watch more than 1.2 BILLION videos online! To be successful and grow your business and revenues, you must match the way [...]

By |2017-03-03T09:51:28-06:00March 1st, 2016|Marketing, Videos|0 Comments

Email Marketing 101

In the simplest terms, email marketing is a marketing message delivered from an individual or business to consumers via email. Since most people have smart phones these days, they get their email on the go.  That means you're never out of contact with your customers and prospects. Email marketing is one of the simplest and [...]

By |2017-03-03T09:51:29-06:00January 15th, 2015|Local Business Marketing, Marketing|0 Comments
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