When looking at your local business marketing, you can easily take some tips from the “big boys” by following their lead and learning from their mistakes.

Think about it…  Has this ever happened to you?  You’re watching TV.  A commercial advertising a big, juicy burger catches your eye.  You go to the restaurant and order one.  And it doesn’t look ANYTHING like what you saw on TV.

Have you ever wondered why?

Well, here’s a PERFECT example of why what you see isn’t always what you get, from McDonald’s Canada.

With this video in mind, are you showing your current and potential clients the “real experience” in your local business marketing efforts?  Everything your current and potential clients experience before, during, and after the sale affects their image of you.  What brand image are you portraying to your customers…and how do your customers see you brand?