If you’re wondering how to get more clients, blogging is one of the best things you can do.  In fact, your blog is magical in a way…it can do SO many things for you and your business.

Here’s how a blog can “wave a magic wand” over your business:

Attract Potential Customers

The best way to get new eyes on your website is to have continually updated, relevant, and useful content, and the easiest way to do that is with a blog.

Businesses with a blog generate significantly more traffic to their website than those who don’t.

It’s just a fact. According to HubSpot.com, businesses that blog on a consistent have more inbound links, higher ranking and up to five times the traffic of businesses that don’t blog.

And if you have more traffic to your website, you’re more likely to get more clients.

Get “Search Engine Love”

Even though search engine algorithms are continually changing, the basics of search remain the same:  someone types words into a search bar, clicks Enter, and then is returned with what are, hopefully, relevant results that give them the information they want.

So what is “relevant?”

Relevant information contains the keywords your potential customers are searching for.  So…when you consistently add content to your blog using keywords that are meaningful to your potential clients, YOUR content shows up in the search engines!

You can’t get more clients unless your potential clients can find you!  Preferably on page 1 of the search results…which brings us to the next reason to blog…

Increase Your Page Rank

The more relevant your website is (determined by yet another algorithm that considers keywords, links, and more), the higher your website will appear in searches.

Having a higher page ranking will cause you to get more traffic to your website since most people don’t look past the first page of results to find the information they’re searching for.  (Think about it…how often do YOU go past the first page of search results?)

A blog will help you get more clicks and get more clients due to having more keywords.

Keep Your Audience’s Attention

People have no reason to view your website more than once if there is a finite amount of information. A blog enables you to keep the relevant information flowing to your website so that your audience wants to keep reading the new information that you put on your blog. The blog keeps your audience’s attention by providing new reading material, as well as new content for the search engines to find.

Become a Local Expert

The more you blog, the more potential customers will begin to see you as an expert. If you blog about issues related to your niche, teach beginners something new, and share what other experts are saying, you will start to become the go-to expert in your niche. The more you blog, the more you share, and the more you promote what you’ve written, the better.  You’ll get more clients coming to YOU!

Building Relationships

Writing a blog will help you build relationships with your audience in ways you may not have considered. They’ll get to know you, your business, and your personality.  You’ll build your “know, like, and trust” factor.

And as your blog becomes more popular you’ll be able to get to know your audience better, too.  You’ll be in a better position to get more clients and offer them products and services that they truly want and need.