It seems like what works, what doesn't work, what people like, and what drives people crazy on Facebook changes on a daily basis. One thing that doesn't change is that Facebook is a place to build relationships by sharing in each others' lives. When something good happens in our life...we share. When something good happens [...]
Social media marketing is a highly effective means of getting the word out about the products and services you offer. But, so many times I see small businesses really aren't maximizing their online real estate on social media. And that makes me sad. I want to see businesses succeed...online and off. Now you might think social [...]
"Are you on Facebook?" These days it seems like I hear that question multiple times a day. Because most people are. And most small business owners are, too. And some of these business owners have abandoned the idea of creating their own website because they're on Facebook. HUGE MISTAKE! Facebook may be the "800 lb gorilla" of [...]
Do you like playing detective? I do! So I've always enjoyed taking a peek at what the competition is doing. By researching your competition you can learn so much about your own business as well as your audience. It also helps you understand the way your competitors think...and this will teach you many things that can help you [...]
The Basics of Link-Building When you do the same things over and over again it's likely that you've developed a checklist. Many business people use checklists - from the realtor who sold you the lot to build your house on, to the builder who built the house, to the lawyer who handled the closing. Checklists are [...]
Looking for Marketing Tips for Your Business? I can help! My career in marketing has exposed me to marketing for big companies, regional companies, local businesses, and solopreneurs...from start-ups to well-established brands. What I've learned is that ALL marketing should be done with the idea that you want to build brand awareness, add value, and establish relationships [...]
Businesses are beginning to have a presence on Pinterest...and with good reason. The social media site is the perfect medium for businesses with visual appeal and a primarily female audience. And now that there are "Buy" pins, businesses can make sales directly from Pinterest! Knowing whether or not Pinterest is good for your business starts with knowing [...]
Facebook is the "King" of all social media, and if you're an entrepreneur, you DEFINITELY want a presence on the site. And yet, when you're an entrepreneur, there are often blurred lines between your personal identity and your business identity. Facebook wants you to keep the two separate, so they have "Profiles" and "Pages." Let's [...]
Facebook is a social media giant, with more than 1.5 billion active users worldwide. Without a doubt it’s the most popular social networking site in the world, with nearly twice as many users as the closest competitor, WhatsApp. There are many different kinds of Facebook posts but here we’re going to look at Facebook posts that [...]
