Customer loyalty is "the holy grail" of business. Loyal customers will typically buy more from you -- more often -- and are less price sensitive. But developing customer loyalty is more or an art than a science. “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at [...]
Website photos, website images, website graphics...no matter what term you use, there's a right way and a wrong way to gather and use them. I'm gonna warn you now...this is a hot button of mine, and some of the "gurus" online are "training" their following the wrong way...and it really drives me crazy! How many [...]
If there is ONE thing your website needs, it's the ability to be seen and navigated...and that means having a "mobile responsive website." In a nutshell, this means that visitors to your site can easily find the information they're looking for on any device - desktop, laptop, tablet, or smartphone. Why is a Mobile Responsive [...]
Being productive while working from home can sometimes be more of a challenge than you think. There are a number of possible distractions. For me, these distractions range from laundry to phone calls to unexpected visits from my mom...who lives just 13 doors down from me. So my distractions may be 5 minutes or 5 [...]
Looking for Marketing Tips for Your Business? I can help! My career in marketing has exposed me to marketing for big companies, regional companies, local businesses, and solopreneurs...from start-ups to well-established brands. What I've learned is that ALL marketing should be done with the idea that you want to build brand awareness, add value, and establish relationships [...]
One of the keys to business success is developing customer loyalty. One of the most important things that any business owner can do to earn customer loyalty is simply by keeping their customers happy. If your customers aren't happy and feel like they - and their business - are valued, not only will they not purchase from you [...]
If you're wondering how to get more clients, blogging is one of the best things you can do. In fact, your blog is magical in a way...it can do SO many things for you and your business. Here's how a blog can "wave a magic wand" over your business: Attract Potential Customers The best way [...]
Businesses are beginning to have a presence on Pinterest...and with good reason. The social media site is the perfect medium for businesses with visual appeal and a primarily female audience. And now that there are "Buy" pins, businesses can make sales directly from Pinterest! Knowing whether or not Pinterest is good for your business starts with knowing [...]
Facebook is the "King" of all social media, and if you're an entrepreneur, you DEFINITELY want a presence on the site. And yet, when you're an entrepreneur, there are often blurred lines between your personal identity and your business identity. Facebook wants you to keep the two separate, so they have "Profiles" and "Pages." Let's [...]
Nostalgic marketing is one of the most powerful forms of advertising for a good reason: it gets people emotionally involved in your product or service. A few days ago I came across an old friend on TV. He's short, fuzzy, blue, and has a CRAZY obsession with cookies. Yes, I'm talking about the Cookie Monster! He [...]
