Facebook is the "King" of all social media, and if you're an entrepreneur, you DEFINITELY want a presence on the site. And yet, when you're an entrepreneur, there are often blurred lines between your personal identity and your business identity. Facebook wants you to keep the two separate, so they have "Profiles" and "Pages." Let's [...]
In the simplest terms, email marketing is a marketing message delivered from an individual or business to consumers via email. Since most people have smart phones these days, they get their email on the go. That means you're never out of contact with your customers and prospects. Email marketing is one of the simplest and [...]
Thanks to the Internet, consumers are savvier than ever. They do their research before they buy. They comparison shop. They're more demanding in what they want from product and service providers. Gone are the days where consumers were loyal to products or brands. However, consumers ARE loyal to the PEOPLE they do business with. So [...]
When you think of customer loyalty, "trends" doesn't immediately come to mind, as trends come and go. Here's a great example of how one man is currently cashing in on the selfie trend that just might lead to customer loyalty. Will this new novelty item be the next "pet rock"? It's trendy. It's personalized. And it's [...]
Taco Bell just launched a new breakfast menu, and they're getting the word out in a BIG way! The 6th largest "quick service" restaurant in America is hoping to catch a share of the $50 billion/year breakfast market, and they're going after the 800-pound gorilla in the marketplace...McDonald's, which commands about 31% of the market. [...]
Ah, customer loyalty programs... Customer loyalty is the foundation of any local business success. Think about loyalty programs for a minute. How many loyalty program cards do you have in your wallet? Chances are good that between your favorite stores, restaurants, airlines, hotels...you probably have at least a dozen! And if you're like me, you have so [...]
The goal of your local business marketing efforts is to get more of the clients you want. So...if you're wondering how to get clients, you have to learn how to get into your current and prospective clients' minds. Put yourself in their shoes. Get to know their problems. Understand what they want. Know how they want to [...]
When looking at your local business marketing, you can easily take some tips from the "big boys" by following their lead and learning from their mistakes. Think about it... Has this ever happened to you? You're watching TV. A commercial advertising a big, juicy burger catches your eye. You go to the restaurant and order [...]
