Customer loyalty is "the holy grail" of business. Loyal customers will typically buy more from you -- more often -- and are less price sensitive. But developing customer loyalty is more or an art than a science. “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at [...]
One of the keys to business success is developing customer loyalty. One of the most important things that any business owner can do to earn customer loyalty is simply by keeping their customers happy. If your customers aren't happy and feel like they - and their business - are valued, not only will they not purchase from you [...]
Thanks to the Internet, consumers are savvier than ever. They do their research before they buy. They comparison shop. They're more demanding in what they want from product and service providers. Gone are the days where consumers were loyal to products or brands. However, consumers ARE loyal to the PEOPLE they do business with. So [...]
When you think of customer loyalty, "trends" doesn't immediately come to mind, as trends come and go. Here's a great example of how one man is currently cashing in on the selfie trend that just might lead to customer loyalty. Will this new novelty item be the next "pet rock"? It's trendy. It's personalized. And it's [...]
Ah, customer loyalty programs... Customer loyalty is the foundation of any local business success. Think about loyalty programs for a minute. How many loyalty program cards do you have in your wallet? Chances are good that between your favorite stores, restaurants, airlines, hotels...you probably have at least a dozen! And if you're like me, you have so [...]
