Did you know there are emotional motivators that make people buy a particular product or service? It's true! Believe it or not, everyone buys based on emotional triggers...and then they justify their buying decisions with logic. (Yes, even you.) So if you want to motivate your customers to buy, you need to know exactly which core emotions [...]
When you think of customer loyalty, "trends" doesn't immediately come to mind, as trends come and go. Here's a great example of how one man is currently cashing in on the selfie trend that just might lead to customer loyalty. Will this new novelty item be the next "pet rock"? It's trendy. It's personalized. And it's [...]
Taco Bell just launched a new breakfast menu, and they're getting the word out in a BIG way! The 6th largest "quick service" restaurant in America is hoping to catch a share of the $50 billion/year breakfast market, and they're going after the 800-pound gorilla in the marketplace...McDonald's, which commands about 31% of the market. [...]
