Do you like playing detective? I do! So I've always enjoyed taking a peek at what the competition is doing. By researching your competition you can learn so much about your own business as well as your audience. It also helps you understand the way your competitors think...and this will teach you many things that can help you [...]
When it comes to getting your message heard, the key is to command your audience's attention and then keep their attention with a message that appeals to them. These communications can be written, verbal, and even non-verbal, and it’s your job as the message giver to deliver the message in a way that it’s understood by [...]
Looking for Marketing Tips for Your Business? I can help! My career in marketing has exposed me to marketing for big companies, regional companies, local businesses, and solopreneurs...from start-ups to well-established brands. What I've learned is that ALL marketing should be done with the idea that you want to build brand awareness, add value, and establish relationships [...]
If you're wondering how to get more clients, blogging is one of the best things you can do. In fact, your blog is magical in a way...it can do SO many things for you and your business. Here's how a blog can "wave a magic wand" over your business: Attract Potential Customers The best way [...]
Facebook is the "King" of all social media, and if you're an entrepreneur, you DEFINITELY want a presence on the site. And yet, when you're an entrepreneur, there are often blurred lines between your personal identity and your business identity. Facebook wants you to keep the two separate, so they have "Profiles" and "Pages." Let's [...]
Nostalgic marketing is one of the most powerful forms of advertising for a good reason: it gets people emotionally involved in your product or service. A few days ago I came across an old friend on TV. He's short, fuzzy, blue, and has a CRAZY obsession with cookies. Yes, I'm talking about the Cookie Monster! He [...]
Taco Bell just launched a new breakfast menu, and they're getting the word out in a BIG way! The 6th largest "quick service" restaurant in America is hoping to catch a share of the $50 billion/year breakfast market, and they're going after the 800-pound gorilla in the marketplace...McDonald's, which commands about 31% of the market. [...]
The goal of your local business marketing efforts is to get more of the clients you want. So...if you're wondering how to get clients, you have to learn how to get into your current and prospective clients' minds. Put yourself in their shoes. Get to know their problems. Understand what they want. Know how they want to [...]
When looking at your local business marketing, you can easily take some tips from the "big boys" by following their lead and learning from their mistakes. Think about it... Has this ever happened to you? You're watching TV. A commercial advertising a big, juicy burger catches your eye. You go to the restaurant and order [...]
