Do you like playing detective? I do! So I've always enjoyed taking a peek at what the competition is doing. By researching your competition you can learn so much about your own business as well as your audience. It also helps you understand the way your competitors think...and this will teach you many things that can help you [...]
Have you heard of native advertising? There's a good chance you've seen - and even experienced - native advertising without realizing what it was called, how to use it, or why you should care. In simple terms, native advertising "blends in" with the content that surrounds it. While the concept of native advertising isn't new, the [...]
Did you know there are emotional motivators that make people buy a particular product or service? It's true! Believe it or not, everyone buys based on emotional triggers...and then they justify their buying decisions with logic. (Yes, even you.) So if you want to motivate your customers to buy, you need to know exactly which core emotions [...]
Looking for Marketing Tips for Your Business? I can help! My career in marketing has exposed me to marketing for big companies, regional companies, local businesses, and solopreneurs...from start-ups to well-established brands. What I've learned is that ALL marketing should be done with the idea that you want to build brand awareness, add value, and establish relationships [...]
Nostalgic marketing is one of the most powerful forms of advertising for a good reason: it gets people emotionally involved in your product or service. A few days ago I came across an old friend on TV. He's short, fuzzy, blue, and has a CRAZY obsession with cookies. Yes, I'm talking about the Cookie Monster! He [...]
Taco Bell just launched a new breakfast menu, and they're getting the word out in a BIG way! The 6th largest "quick service" restaurant in America is hoping to catch a share of the $50 billion/year breakfast market, and they're going after the 800-pound gorilla in the marketplace...McDonald's, which commands about 31% of the market. [...]
The goal of your local business marketing efforts is to get more of the clients you want. So...if you're wondering how to get clients, you have to learn how to get into your current and prospective clients' minds. Put yourself in their shoes. Get to know their problems. Understand what they want. Know how they want to [...]
When looking at your local business marketing, you can easily take some tips from the "big boys" by following their lead and learning from their mistakes. Think about it... Has this ever happened to you? You're watching TV. A commercial advertising a big, juicy burger catches your eye. You go to the restaurant and order [...]
