The goal of your local business marketing efforts is to get more of the clients you want.  So…if you’re wondering how to get clients, you have to learn how to get into your current and prospective clients’ minds.

Put yourself in their shoes. Get to know their problems. Understand what they want.  Know how they want to be treated.  When you can do that,  your local business marketing efforts will be exponentially more effective.

Watch this video and see if you can see yourself (or someone you know!) in any of the scenes.  Chances are, you will see lots of people you know!

Now take this concept and apply it to your clients, and let us know if this exercise helps you with your local business marketing!