Do you like playing detective? I do! So I've always enjoyed taking a peek at what the competition is doing. By researching your competition you can learn so much about your own business as well as your audience. It also helps you understand the way your competitors think...and this will teach you many things that can help you [...]
The Basics of Link-Building When you do the same things over and over again it's likely that you've developed a checklist. Many business people use checklists - from the realtor who sold you the lot to build your house on, to the builder who built the house, to the lawyer who handled the closing. Checklists are [...]
Have you heard of native advertising? There's a good chance you've seen - and even experienced - native advertising without realizing what it was called, how to use it, or why you should care. In simple terms, native advertising "blends in" with the content that surrounds it. While the concept of native advertising isn't new, the [...]
Did you know there are emotional motivators that make people buy a particular product or service? It's true! Believe it or not, everyone buys based on emotional triggers...and then they justify their buying decisions with logic. (Yes, even you.) So if you want to motivate your customers to buy, you need to know exactly which core emotions [...]
What type of content should you use in your content marketing strategy? When it comes to creating content for your website, videos, and social media, the question of "green" topics versus "hot" or "trending" topics often comes up. "Green" topics, often referred to as "evergreen" content, is content that will usually stand the test of [...]
When it comes to getting your message heard, the key is to command your audience's attention and then keep their attention with a message that appeals to them. These communications can be written, verbal, and even non-verbal, and it’s your job as the message giver to deliver the message in a way that it’s understood by [...]
Repurposing is not a new concept. We've been doing it for years...products have been created with one use in mind...and then consumers like us think of great NEW ways to use them. Here's a great (and funny) example of a product repurposing I invented (or at least I think I did...). **WARNING: You're about to [...]
Customer loyalty is "the holy grail" of business. Loyal customers will typically buy more from you -- more often -- and are less price sensitive. But developing customer loyalty is more or an art than a science. “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at [...]
Website photos, website images, website graphics...no matter what term you use, there's a right way and a wrong way to gather and use them. I'm gonna warn you now...this is a hot button of mine, and some of the "gurus" online are "training" their following the wrong way...and it really drives me crazy! How many [...]
If there is ONE thing your website needs, it's the ability to be seen and navigated...and that means having a "mobile responsive website." In a nutshell, this means that visitors to your site can easily find the information they're looking for on any device - desktop, laptop, tablet, or smartphone. Why is a Mobile Responsive [...]
